A kitchen scene with green tile backsplash, wooden utensils hanging, apple slices and peeling on a white surface, and two cans with apple illustrations, one with an apple on top, surrounded by kitchen tools and scraps.

Product photography Safteriet

Art direction, Visual identity, Branding, Set design

With its playful and colourful design, Safteriet produces genuine craft sodas made from pure ingredients—organic and locally sourced whenever possible—created to taste homemade.

To strengthen Safteriet’s brand and carry the sense of craftsmanship into the product photography, the natural choice was to visualise this through a cohesive and playful kitchen universe, evoking the feeling that the soda could just as easily have been made at home on the kitchen counter.

Six colorful cans with fruit and plant illustrations stacked and arranged on a light blue surface against a green tiled wall.
Four soda cans with a purple and green design on a light blue surface, one can with a plum balanced on top, surrounded by plums and a piece of ginger root, with a green tiled wall in the background.
Colorful cans with fruit and vegetable illustrations, fresh fruit, ginger, raspberries, and kitchen utensils on a white table against a green tiled wall.
A person wearing a green sweater is pouring from a yellow can into a glass of ice water. There is a yellow drink can with a black tree illustration, a metal measuring scoop with pink powder, a folded checkered green cloth, and a large potted plant with green leaves on a table with a yellow surface. The background has a green checkered wall with a wooden shelf and two wooden utensils hanging.
A table with ginger roots on a black plate, a glass of juice, three whole peaches, one sliced peach, some ginger peels, a black peeler, and a stack of three cans with purple and green fruit graphics.
A person pouring apple soda from an orange can into a glass on a kitchen table, with apple-themed cans measuring juice, a metal bowl with apple slices, and a knife on the table, along with apple peels and juice spills.
Stacked colorful cans with fruit and nature illustrations, garnished with berries, set on a yellow surface with kitchen tools and ginger.
Person pouring cherry soda from a can into a glass on a white table, with yukky cherry syrup and cans with cherry illustrations, pink bowl with a spoon, brown paper bag, pink smartphone, and wooden spoon.
A table with a pile of ginger root, sliced peaches, a glass of ginger juice, whole plums, a measuring cup filled with plums, and a can with a purple and green label featuring a peach illustration, against a green tiled background.
A hand in a yellow sleeve holding an orange soda can with apple graphic design, dropping it onto top of another can with similar design. A second can stands upright next to a stack of half apple cans and whole apple on a white table with green tiled wall background.

Get in touch ⦿

snehottabettina@gmail.com +47 976 87 390

3D-rendered blue flower with rounded petals and a central sphere.